I am Alexandra
Welcome to my portfolio! I specialize in data analytics, business intelligence, and data visualization. Drawing on a diverse professional background, I help organizations transform data into clear, actionable insights through thoughtful analysis, KPI design, and reporting solutions.
My Journey
My professional background spans visual arts, customer service, and data analytics. Working in customer-facing roles taught me the importance of communication, empathy, and understanding stakeholder needs, while my creative practice fostered curiosity and problem-solving.
These experiences ultimately led me to business intelligence and data analytics, where I combine creativity with a structured analytical approach to transform data into actionable insights and decision-ready solutions.
My Unique Blend of Skills
- Skilled Communicator: My experience in customer service taught me to always go above and beyond for people, ensuring clear and effective stakeholder collaboration.
- Creative Vision: A background in the visual arts enables me to bring a distinctive flare to every project, enhancing communication and bolstering company image.
- Analytical Acumen: I pair creativity with a rational, problem-solving mindset that sharpens my ability to uncover data-driven insights and solutions.
Consulting Work
Multichannel Marketing Campaign Performance
- Tools Used : Power Bi and Supermetrics
- Solution: Integrated and consolidated cross-platform marketing data, developed KPI frameworks and DAX measures, and delivered an executive Power BI dashboard enabling consolidated performance reporting across Google Ads, Facebook Ads, TikTok Ads, and Google Analytics 4, supporting performance measurement and strategic decision-making.
Mes Outils Platform Analytics
- Tools Used : Power Bi
- Solution : Developed a product analytics solution for the Mes Outils platform, leveraging a star schema, 50+ KPIs, DAX measures, and two Power BI dashboards totaling 16 analytical pages. The solution enabled data-driven product and strategic decision-making through insights into platform adoption, user engagement, and tool usage.
Personal Projects
Customer Segmentation with RFM analysis
Developed an RFM-based customer segmentation model by cleaning and analyzing sales data, building advanced SQL queries with CTEs and CASE statements, and defining customer value thresholds.
- Tools Used : MySQL WorkBench
- Highlights : Identified loyal, at-risk, and dormant customer segments, providing insights to support targeted retention strategies.
Airbnb Analysis in Greater Montreal
Conducted an exploratory analysis of the Airbnb market in the Greater Montreal area to uncover market trends, performance drivers, and growth opportunities.
- Tools Used : Python (with Pandas) and Tableau
- Highlights : Identified key business challenges, including a 15% year-over-year decline in bookings, and developed data-driven recommendations to support stakeholder decision-making and business growth.
And there’s more on the way—my portfolio continues to expand as I embrace new challenges and deepen my expertise.
Aspirations
I am committed to continuously expanding my expertise in data analytics and business intelligence. My goal is to help organizations transform data into meaningful insights that support strategic decision-making. I strive to deliver solutions that are both technically sound and accessible to stakeholders, combining analytical rigor with a user-centered approach.
Personal Touch
I have an innate knack for color and visual storytelling, a skill honed through years of creative practice. I believe in the power of one-to-one relationships and pride myself on providing consistent, dedicated performance at work. My core values are equality, efficiency and respect.
Portfolio Gallery
Below are some personal art projects from my previous career that reflect my creative journey and continue to inspire my work today:
Thank you for visiting my portfolio. I look forward to bridging creative expression with data-driven analysis to craft solutions that truly resonate.